Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a website is displayed in a search engine list (like Google), the more visitors it is expected to receive.

SEO considers how search engines work, what people search for, and which search terms (words) are typed. Optimizing a website may involve editing the content to increase its relevance to specific keywords. Promoting a site to increase the number of links, is another SEO tactic.

Effective search engine optimization may require changes to the HTML source code of a site and to the site content. SEO tactics should be incorporated into the website development and especially into the menus and navigation structure.

Why is SEO important?

1. To help gain more visitors: majority of users click on only the top 4-5 web pages appearing in search results, so it’s very important for a website to appear in the top results of a search engine.
2. Important for social promotion of a website: if a website appears in top results of a search engine such as Google, Bing, etc. then it gains instant popularity and to some extent trust of a user.
3. It plays an important role in improving the business of a commercial site: if two websites are selling the same product, for example, both Myntra and Koovs focus on selling fashion clothing, then the site having a better position in the search result of a search engine has chances of getting more users as compared to the other.
4. Improving user experience: SEO doesn’t focus only on improving search results but also on improving the user experience and usability of a website so that a website is more appealing to a user.